Stur Drinks

Stur was up against big competitors in the water-flavoring space but had a fantastic value prop: it's made with real fruit and no sugar or artificial sweeteners.

The Hypothesis

Let's add a brand comparison chart to the homepage that shows users how Stur is like the big brand names you know, but doing it better with real fruit and no artificial sweeteners.

We worked with Stur's design and dev team to build an attractive, mobile-optimized chart and tested its visibility using Convert.com's AB testing tool.

The Rusults

Purchase rate increased 22% with 95% confidence.

Revenue per visitor increased 39% with 99% confidence.

Key Takeaway

Competitor positioning is crucial when you're entering a popular space with a unique differentiator. Boil down your pitch to "we're like X -- except we do it way better, and here's why." Prove it with a comparison chart if needed.